Air Max 1 "Ugly Duckling"
Product strategy and launch campaign born out of an insight about Gen-Z that resulted in a global brand repositioning.
Creative strategist specializing in campaign and brand strategies with experience working with the biggest names in sports, fashion, retail, and more.
Product strategy and launch campaign born out of an insight about Gen-Z that resulted in a global brand repositioning.
Content strategy for Nike's SNKRS app to increase weekly app opens and maximize time spent in app.
Campaign strategy to celebrate Pokémon's 30th anniversary at Target, created for superfans by the superfans.
An above-the-line campaign for gaming startup Backbone's new handheld controller, launched in partnership with PlayStation.
I’m a Strategy Director with over fourteen years of experience developing brand, campaign, and social strategies for some of the most recognizable names in fashion, sportswear, media, and more.
Originally from Portland, OR, I’ve made my way to New York via a spell in Washington, DC.
Outside of work I’m an avid soccer player, golfer, and all around outdoors person. I love to eat, drink, try new things, and travel the world.